Calabi Labs · Guide · 2026-05-24
C2PA stands for Coalition for Content Provenance and Authenticity — an open technical standard that embeds a verified, tamper-evident record of a digital file's origin directly into the content itself. Think of it as a built-in, cryptographic passport for images, video, and audio.
When a photo or video is captured or edited, C2PA metadata records exactly who made it, when, where, and with what device or software. That record is cryptographically signed so it can't be quietly altered later. The goal is to combat deepfakes and AI-generated content by making provenance verifiable — you can tell if a file was AI-generated, heavily edited, or shot on a specific camera.
C2PA was developed by a broad industry coalition including Adobe, Microsoft, Google, Intel, and others, and it has been adopted across cameras, editing software, browsers, and social platforms. You'll start seeing C2PA labels more frequently as adoption grows.
C2PA embeds metadata using JPEG, PNG, or video containers (MP4, MOV). A signed manifest is baked into the file at one or more stages:
The signatures use X.509 certificates chained to trusted authorities, making spoofing the record extremely difficult without access to the private keys.
There are legitimate reasons you might want to strip C2PA data — privacy concerns, file size reduction, or working with legacy systems that don't support it.
Specialized metadata strippers can remove C2PA manifests cleanly without re-encoding the file, preserving quality.
Calabi — calabilabs.com — lets you remove C2PA and other metadata from images in bulk. Upload your files, select what to strip, and download clean versions. No account required for basic use.
For developers or power users:
exiftool -all= file.jpg to strip metadata, though results may vary on deeply embedded C2PA manifests.magick input.jpg -strip output.jpg) to strip most embedded data. This re-encodes the file, which may affect quality slightly.Saving an image in older software that doesn't understand C2PA will often strip the manifest, as the legacy encoder simply doesn't know to preserve it. This is a quick but imprecise method and will also strip other metadata you might want to keep.
Converting to TIFF, BMP, or certain video formats that lack C2PA implementation will strip the manifest — at the cost of portability and quality control.
If you need to remove C2PA metadata from one or many images right now, the easiest path is to use a tool built specifically for it. Calabi handles batch stripping, preserves original quality, and works entirely in your browser — no installs, no sign-ups.
Try Calabi free at calabilabs.com — 3 cleans, no card.