FAQ · AI content & watermarks
Yes — Instagram scans uploads for C2PA Content Credentials, XMP AI flags and generator metadata, and can label or throttle anything it flags.
Yes. Instagram scans every upload for AI signals before a human sees the post — chiefly C2PA Content Credentials (the cryptographic provenance block that tools like DALL-E, Sora and Adobe Firefly attach), XMP DigitalSourceType flags, and generator tags baked into the metadata. When it finds them it can stamp a “Made with AI” label and quietly throttle reach. It reads these signals in milliseconds, and cropping or screenshotting the image doesn’t remove them because they live in the file’s metadata, not the pixels. To post cleanly you have to strip the whole metadata container, not just the visible watermark.
Related on Calabi: How do I remove C2PA metadata? · Does cropping remove a watermark? · Does taking a screenshot remove AI metadata? · How to post AI content on Instagram without getting shadow-banned · Sora — or just open the tool.